BBC NEWS
Microsoft is hoping that its newly-launched operating system will be one that "doesn't let you down".
Early sales figures indicate that consumers do not feel let down at all.
More than 500 people queued outside PC World in central London to be the first to get a copy when the store opene
d at midnight on October 21.
A spokesperson for the store said Windows 7 packages were selling at a rate of three per minute between midnight and 0100BST.
"Across the group, within the first hour of trading this morning we were up 180% on sales," said Anina Castle from DSGi group - an electrical retailer which includes Dixons, Currys and PC World.
The figure was set against a standard day of Vista sales.
DSGi's top selling upgrade was the home premium family pack, which contains licences for up to three users.
"The early signs are that customers appreciate the new operating system," added Ms Castle. "The sales so far are above our expectations.
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